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What is Reach?

Reach metrics estimate the potential number of viewers likely to be exposed to specific online content, such as news articles, blogs, or social media posts. They reflect the potential exposure of a particular source.

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Benefits of Reach Metrics

With Reach metrics, PeakMetrics users can:
  • Quantify Influence: Gain accurate estimates of content visibility to measure impact.
  • Sort & Filter Data: Leverage unique perspectives to streamline workflows and make data-driven decisions.

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Channel-Specific Reach Calculations

Reach is measured at the time of post.

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Aggregating Reach Metrics

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At the Workspace Level

Reach is aggregated by summing the reach values of individual mentions over time (daily, weekly, monthly). These can be viewed across various dimensions to support analysis.

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Functionality Overview

Reach is integrated into two locations within your dashboard. 1. Mentions Feed
  • Filters
    • Click on the filter icon: Filter icon button in the dashboard toolbar
    • Go to Metrics —> Reach
    • Customize the mentions that you’d like to see by their Reach numbers.
  • Sorting
    • Choose Reach as your sorting mechanism: Reach sorting option in dropdown menu Mentions sorted by reach from highest to lowest
    • View workspace mentions in order of highest to lowest reach to understand which mentions have the most potential influence.
2. Exports
  • You can see reach fields in your CSV exports. CSV export with reach column showing numerical values
For further assistance or questions, contact our Customer Success Team at support@peakmetrics.com.