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What is Tweet Engagement Tracking?

By default, Social Engagement Metrics are captured once at ingestion. Tweet engagement tracking lets you opt in to live, ongoing collection of engagement metrics for a specific Tweet, so you can see how interactions accumulate after the post is published. This enrichment is only available for Twitter / X mentions.

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How to Track a Tweet

  1. Open a workspace and locate the Twitter mention you want to track. Only Tweets published in the past week can be tracked.
  2. On the mention card, click the Track Engagement button.
  3. Once tracking is enabled, the button updates to Tracking Engagement.

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Update Schedule

After you enable tracking, PeakMetrics begins refreshing engagement data on a backoff schedule — frequent updates while the Tweet is fresh, tapering off as it ages. Tracking runs through the first week after the Tweet’s published date.
Tracking is scoped to a Tweet’s first week of life — that’s the window where the bulk of engagement activity happens, and where the over-time data is most actionable.
When you open the mention flyout for a tracked Tweet, you’ll see:
  • The latest engagement metrics
  • How long ago the data was last refreshed
  • When to expect the next refresh
  • A time series chart of engagement since tracking began
Untracked Tweets show their latest engagement metrics with a relative timestamp for when that snapshot was captured, but no historical series.

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Metrics We Track

For each refresh, we record a timestamped snapshot of the following metrics:

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Retweet mentions

If the tracked mention is a Retweet (Mention Type: Reposts), the flyout only displays Retweets over time.