By default, Social Engagement Metrics
are captured once at ingestion. Tweet engagement tracking lets you opt in to live, ongoing
collection of engagement metrics for a specific Tweet, so you can see how interactions
accumulate after the post is published.
This enrichment is only available for Twitter / X mentions.
- Open a workspace and locate the Twitter mention you want to track. Only Tweets published in the past week can be tracked.
- On the mention card, click the Track Engagement button.
- Once tracking is enabled, the button updates to Tracking Engagement.
Update Schedule
After you enable tracking, PeakMetrics begins refreshing engagement data on a backoff
schedule — frequent updates while the Tweet is fresh, tapering off as it ages. Tracking
runs through the first week after the Tweet’s published date.
Tracking is scoped to a Tweet’s first week of life — that’s the window where the bulk of
engagement activity happens, and where the over-time data is most actionable.
- The latest engagement metrics
- How long ago the data was last refreshed
- When to expect the next refresh
- A time series chart of engagement since tracking began
Untracked Tweets show their latest engagement metrics with a relative timestamp for when
that snapshot was captured, but no historical series.
Metrics We Track
For each refresh, we record a timestamped snapshot of the following metrics:
| Metric | Description |
|---|
| Views | Total impressions on the Tweet |
| Reposts | Number of times the Tweet has been reposted (retweeted) |
| Favorites | Likes on the Tweet |
| Replies | Replies to the Tweet |
| Quotes | Quote-Tweets referencing the Tweet |
