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How We Calculate Engagement

Each platform measures engagement differently, but we normalize these into a single metric:
PlatformWhat We Count
TwitterLikes + Retweets
RedditUpvotes
InstagramLikes
FacebookLikes
TikTokLikes
YouTubeViews
TelegramForwards or Views, depending on the post type
ThreadsLikes
BlueskyLikes
DiscordChannel Subscribers
WeiboLikes

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Important: Snapshot Timing

Engagement metrics are captured at the time we ingest the content. This means:
  • Numbers reflect engagement at that specific moment
  • A post ingested early may show lower engagement than its current state
  • Posts continue accumulating engagement after ingestion
Best Practice: Use engagement data alongside reach metrics for the full picture. While engagement shows interaction levels at capture time, reach metrics help you understand the total audience exposure over time.

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Engagement Levels

We classify content into three engagement tiers: Low Engagement (< 250 interactions)
  • Standard display
  • Typical for niche content or new posts
Medium Engagement (250-500 interactions)
  • Yellow background highlight with a 2-bar signal icon
  • Content gaining traction
High Engagement (> 500 interactions)
  • Red background highlight with a full signal icon
  • Viral or highly popular content

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Keep in Mind

  • Platform differences: 500 YouTube views vs 500 Twitter likes represent different audience behaviors
  • Timing matters: Newer posts naturally have lower engagement
  • Audience size: Large accounts typically see higher engagement numbers
  • Context is key: Consider what’s normal for each platform and account
  • Combine metrics: Use both engagement and reach data for comprehensive analysis