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PeakMetrics enables you to create custom AI prompts to guide the generation of automated summaries on your dashboard. Whether you are preparing an internal CEO briefing, analyzing public discourse from an information security standpoint, or tracking geopolitical narratives, these prompts give you control over how the AI interprets and presents filtered data. Custom prompts help translate data into the most relevant, actionable insights for your team. By specifying the structure, focus, and tone, you ensure summaries reflect your organization’s priorities and language—automatically and consistently.
GPT performs best with structure and specificity. The more detailed your prompt, the stronger and more accurate the result.

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Why Use Custom Prompts

  • Tailored output: Generate summaries that focus on what matters to you—reputational risk, sentiment, emerging themes, or actor analysis.
  • Executive-ready reporting: Align tone and insights with stakeholder needs, from frontline analysts to the C-suite.
  • Repeatable workflows: Reuse consistent, structured prompts for daily, weekly, or ad hoc reporting.
  • Flexible and fast: Custom prompts allow you to adjust analysis across regions, timeframes, and focus areas without changing data ingestion workflows.

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Example Use Cases

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Executive Briefings

Objective: Provide strategic overviews of public discourse for decision-makers. Prompt Style: High-level, narrative-driven, focused on reputational risk and external perception. Audience: CEO, communications teams, external affairs leads. Common Elements:
  • Volume and tone of conversation
  • Key narratives with implications
  • Summary section with recommended actions or attention areas

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Information Security Monitoring

Objective: Track risks such as phishing attempts, data leaks, hacktivism, or bot amplification. Prompt Style: Technical, structured, and aligned with threat intelligence reporting standards. Audience: Security analysts, risk teams, incident response units. Common Elements:
  • Mentions of attack indicators (e.g., specific exploits or vulnerabilities)
  • Bot or coordinated campaign detection
  • High-reach or anomalous accounts

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Geopolitical and Government Analysis

Objective: Summarize political or social discourse in target regions or during elections/conflicts. Prompt Style: Analytical, multi-lingual, aligned with diplomatic or policy perspectives. Audience: Policy teams, defense contractors, foreign affairs staff. Common Elements:
  • Influential narratives by region
  • Notable actors (state-affiliated media, journalists, politicians)
  • Language-specific sentiment and coverage differences

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Brand or Product Monitoring

Objective: Identify market feedback, brand sentiment, and unexpected narratives. Prompt Style: Customer-centric, concise, focused on product mentions, influencers, and virality. Audience: Marketing, PR, product teams. Common Elements:
  • Spikes in conversation around product names or campaigns
  • Key mentions from high-reach individuals or publications
  • Sentiment shifts and thematic comparisons over time

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Collaboration with the Insights Team

We know prompt design can feel overwhelming at first. That’s why our Insights Team partners directly with you to:
  • Workshop and write prompt language tailored to your reporting style
  • Set up prompt-based workflows that align with your internal cadence
  • Review and refine outputs to ensure accuracy and impact
  • Share best practices from other successful prompt implementations
Whether you need a one-off custom summary or a full suite of tailored templates, our team is here to help.

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Best Practices for Prompt Design

  • Be specific: Define exactly what kind of mentions or analysis you want. Vague prompts lead to vague outputs.
  • Structure the output: Use numbered or labeled sections to guide GPT’s organization.
  • Use role-based framing: Start with “You are a [type of analyst]” to influence tone and depth.
  • Reference filters: Remind the AI to stay within your applied filters and date range.
  • Avoid generalizations: Instruct the AI not to speculate or introduce information outside the data.

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Getting Started

To create a custom prompt:
  1. Navigate to your PeakMetrics dashboard
  2. Select the AI Summary module
  3. Input your structured prompt
  4. Review and iterate based on output
  5. Contact the Insights Team for guidance or improvements
If you’re unsure how to begin, we’re happy to share successful examples or set up a test together.
For assistance, reach out to your PeakMetrics Customer Success contact or email [support@peakmetrics.com].