> ## Documentation Index
> Fetch the complete documentation index at: https://docs.peakmetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Social Engagement Metrics

> Track interactions across platforms with standardized engagement metrics to compare performance and spot trends.

### How We Calculate Engagement

Each platform measures engagement differently, but we normalize these into a single metric:

| Platform      | What We Count                                 |
| ------------- | --------------------------------------------- |
| **Twitter**   | Likes + Retweets                              |
| **Reddit**    | Upvotes                                       |
| **Instagram** | Likes                                         |
| **Facebook**  | Likes                                         |
| **TikTok**    | Likes                                         |
| **YouTube**   | Views                                         |
| **Telegram**  | Forwards or Views, depending on the post type |
| **Threads**   | Likes                                         |
| **Bluesky**   | Likes                                         |
| **Discord**   | Channel Subscribers                           |
| **Weibo**     | Likes                                         |

### Important: Snapshot Timing

**Engagement metrics are captured at the time we ingest the content.** This means:

* Numbers reflect engagement at that specific moment
* A post ingested early may show lower engagement than its current state
* Posts continue accumulating engagement after ingestion

**Best Practice**: Use engagement data alongside
[reach metrics](/help/enrichments-and-integrations/understanding-reach-in-peakmetrics) for the full picture. While engagement shows
interaction levels at capture time, reach metrics help you understand the total audience exposure
over time.

### Engagement Over Time

The metrics above are **point-in-time snapshots** captured at ingestion. For Twitter mentions,
you can opt in to **live tracking** of an individual Tweet to see how its engagement evolves
over the first week after it's posted, including a time series chart of views, reposts,
favorites, and replies.

This is currently only supported for **Twitter / X**.

Learn more in
[Tracking Tweet Engagement](/help/enrichments-and-integrations/tracking-tweet-engagement).

### Engagement Levels

We classify content into three engagement tiers:

**Low Engagement (\< 250 interactions)**

* Standard display
* Typical for niche content or new posts

**Medium Engagement (250-500 interactions)**

* Yellow background highlight with a 2-bar signal icon
* Content gaining traction

**High Engagement (> 500 interactions)**

* Red background highlight with a full signal icon
* Viral or highly popular content

### Keep in Mind

* **Platform differences**: 500 YouTube views vs 500 Twitter likes represent different
  audience behaviors
* **Timing matters**: Newer posts naturally have lower engagement
* **Audience size**: Large accounts typically see higher engagement numbers
* **Context is key**: Consider what's normal for each platform and account
* **Combine metrics**: Use both engagement and reach data for comprehensive analysis